![]() Reaching audiences through unique data and personalizationĪ key priority for eBay Kleinanzeigen was growing their addressable audience. “Criteo allows us to leverage contextual targeting technology along with Criteo’s exclusive commerce data to reach our target audience in a broad but more precise and controlled way,” says Hongyan Wang, Senior Paid Re-engagement Lead, Global Growth at Adevinta, eBay Kleinanzeigen’s holding company and an innovative leader in digital marketplaces spanning 17 countries. In fact, since Google announced the deprecation of third-party cookies, eBay Kleinanzeigen has been looking for alternative solutions, including leveraging contextual targeting in their prospecting efforts. In order to achieve this, eBay Kleinanzeigen partnered with Criteo for customer acquisition, leveraging solutions including contextual advertising to target key audience groups based on their interests and behaviors. On average, the company has more than 50 million advertisements listed across numerous second-hand good categories.Īs a leader in sustainable trade, eBay Kleinanzeigen wanted to amplify small and medium-sized sustainable businesses online to encourage more consumers to participate in the circular economy. ![]() With roughly 30 million users a month, eBay Kleinanzeigen is one of the most important web services for online advertisements in Germany. EBay Kleinanzeigen is an online marketplace for classified ads that allows buyers and sellers to meet and connect locally. ![]()
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